One of the easiest ways to improve your e-commerce conversion rate is by implementing these 5 simple steps. This will help you remove friction from the customer journey and increase your profitability.  

Your e-commerce conversion rate is one of the most important factors that you should consider when it comes to assessing the effectiveness of your marketing efforts. It shows that while your search rankings are high, you are still not generating enough revenue from your ads. Even though your marketing efforts are paying off, until someone makes a purchase, your marketing budget is still draining money from your margins.     

Before you start implementing a strategy to improve the efficiency of your e-commerce website, it’s important that you first take a look at the customer journey.     

5 Tips for E-Commerce Conversion Rate Optimization     

1. Offer Free Shipping     

A survey conducted by a merchant revealed that the shipping options offered at the checkout are more influential than the free gifts or in-cart discounts when it comes to customer decisions. A full 56% of merchants noted that giving customers free shipping is a great way to improve their conversions.     

2. Offer 2-Day Shipping     

According to a survey, over half of the merchants say that 2-day shipping is very effective at influencing customer decisions at the checkout, and it can increase conversions by up to 25%. In addition, fast shipping guarantees can also help boost the conversion rate at the top of the funnel. Google's initial findings show that the use of Free & Fast Shipping annotations on its shopping listings can help boost conversions.     

3. Optimize Content     

High-quality photos and detailed product descriptions are very important in order to improve conversions and decrease return rates. They can also help attract more potential customers. In addition to photos, be sure to include videos or interactive 360 images of the product in the gallery.        
One of the most effective tools for optimizing a website's conversion rate is user-generated content.     

4. Customize the Shopping Experience     

You can add an app or tool to your e-commerce platform that will allow you to add products that are also viewed or similar to the ones that are currently displayed on your site. This type of customization allows customers to easily find what they're looking for.     

5. Optimize the Checkout Process     

According to a survey conducted by BigCommerce, shoppers are more likely to abandon their cart if they have a hard time navigating through the checkout process.